CUSTOMER PRIVACY POLICY

 

 

1.    WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?  3

2.    WHO COLLECTS & USES YOUR PERSONAL INFORMATION?. 4

3.    WHY DO WE COLLECT YOUR PERSONAL INFORMATION?. 5

4.    WHAT PERSONAL INFORMATION DO WE COLLECT?. 55

5.    WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?. 59

6.    HOW DO WE COLLECT YOUR PERSONAL INFORMATION?. 60

7.    WHO ARE OUR THIRD-PARTY SOURCES?. 61

8.    SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?. 62

9.    FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?. 63

10.  HOW DO WE PROTECT YOUR PERSONAL INFORMATION?. 65

11.  WHERE DO WE STORE YOUR PERSONAL INFORMATION?. 66

12.  DO WE SELL YOUR PERSONAL INFORMATION? 67

13.  WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?. 68

14.  HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?. 70

15.  WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?. 72

16.  CAN THE PRIVACY POLICY CHANGE?. 77

17.  DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?. 78

18.  HOW CAN YOU CONTACT US?. 82

 


 

1.    WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

This privacy policy covers situations where we, Gucci, access, collect, store process, use, disclose or transfer your personal information in paper or electronic form. It also covers situations where approved partners or other members of Kering use your personal information on our behalf.

In some cases, other policies apply to you. It may be the case when you use certain products or services, and in this event: 

-        You will be notified of these other policies while using the products or services they apply to.

-        Such policies will supersede this privacy policy unless they expressly refer to it.

This privacy policy does not cover products or services you might use as provided by other companies acting on their own account.

 

Our privacy policy does not extend to services provided by other companies acting on their own account, such as franchisees and licensees or when you share information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, etc.), or other online platforms owned and managed by other companies. These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Who collects & uses your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?


 

2.    WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

We, Gucci, act as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used. We are a Italian corporation, located in Via Tornabuoni 73, Firenze, Italy and registered under number 03031300159,

To be able to deliver our products and services to you, we need to share your personal information with approved partners or other members of Kering who generally act as our “data processors”. All are bound by an obligation to implement appropriate security measures to protect personal data in their possession, and are bound by a strict confidentiality agreement and specific contractual terms on “how” and “when” they are allowed to use your personal information on our behalf.

Please be aware that certain approved partners, such as our franchisees and licensees or social media, could also determine “why” and “how” your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.

 

Your local legislation may not refer to the terms “data controller” or “data processor”, but respectively to terms such as “data user”, “owner”, “business”, “responsible party”, etc., and as “data intermediary”, “operator”, etc. In order to understand our role, please note that we, Gucci, are the entity who decides on the methods and purposes of the processing of your personal information by determining “why” and “how” your personal information is collected and used. Our “data processors” are entities who use your personal information on our behalf by receiving instructions from us on “how” and “when” they are allowed to use it.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

How do we collect your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?


 

3.    WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

Gucci will collect, hold, use and disclose your personal information for the purposes described in this section. The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section.

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).

The processing of your personal information will rely on the legal bases set out in theGeneral information regarding purposes and legal bases for the use of your personal information” below, unless you are a resident of one of the following countries:

-        If you are an Australian resident, please jump to specific information about Australian residents;

-        If you are a resident of Qatar, Vietnam, Kuwait, Mexico, Chile or South Korea, please jump to specific information for residents of Qatar, Vietnam, Kuwait, Mexico, Chile or South Korea.

-         

A.    General information regarding purposes and legal bases for the use of your personal information

This paragraph is not applicable to residents of the following countries: Australia, Qatar, Vietnam, Kuwait, Mexico, Chile and South Korea.

·       To provide you with the products and services you have purchased or otherwise requested

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.

Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Providing you with the products and services you have purchased or otherwise requested either in our stores or online.

This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.)

Performance of a contract

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

 

·       To manage your Gucci profile.

Once you have requested us to create your Gucci profile, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and thus it needs to be kept up to date for the best experience.

 

Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification data, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase. In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

 

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Administering, managing and maintaining your Gucci profile once you have requested us to create it.

This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions (and such legitimate interest is not overridden by your own interests or fundamental rights)

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To provide you with tailored customer service and assistance.

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service. 

For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a potential customer profile.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your potential customer profile, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a potential customer profile to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your Gucci profile if you have created one or the potential customer profile we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.

In addition, the monitoring of our interaction (including via voice or video recording, with prior notice to you) enables us to improve the quality and safety of our services and to provide you with tailored answers.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Administering, managing and maintaining your Gucci profile

This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions (and such legitimate interest is not overridden by your own interests or fundamental rights)

Administering, managing and maintaining a potential customer profile

This will be done if we are not able to identify you. We will supplement this potential customer profile with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.

Taking steps at your request prior to entering into a contract

or our legitimate interest (where applicable)

When we are not able to identify you, to supplement a potential customer profile to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)

 

Inbound interaction – Providing you with the products, services or information you may request when you contact us

Performance of a contract or taking steps at your request prior to entering into a contract

Outbound interaction - Contacting you directly in connection with the products, services and information you have requested

Performance of a contract or taking steps at your request prior to entering into a contract

or our legitimate interest (where applicable)

To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interests is not overridden by your own interests or fundamental rights)

Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers.

This monitoring could be implemented during both inbound and outbound interactions.

Subject to the type of information we collect:

Performance of a contract or taking steps at your request prior to entering into a contract

When we collect information to provide you with relevant assistance about our products or services

Our legitimate interest

When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights)

Or your consent to cookies

when such monitoring is done on our website via cookies or other online advertising technologies

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly. Such communication can be global or local, and may include updates about our products and services, invitations to events, offers, surveys, etc.

Our communications will be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information include some profiling activity.

If you are a resident of the United States or Guam, please also see Specific information on text and instant messages for residents of the United States or Guam residents for more information about how and when we may use your phone number to send you messages.

 

When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com.

As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.

To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices. (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.

To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.

Personal information linked to your Gucci profile will enable us to create “lookalike campaigns”, allowing us to reach new people who are likely to be interested in our products because they are similar to you. We may conduct such lookalike campaigns through our website, social media or other communication means. When lookalike campaigns are conducted, before it is shared your personal information is hashed and turned into short fingerprints that are impossible to reverse.

Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual” (meaning they are shown according to the webpage you are browsing), or “behavioural” or “interest based” (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.

If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see “cookies or other online advertising technologies”. In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Sending or presenting you with tailored communication

This includes communication such as updates about our products and services, invitations to events, offers or surveys.

When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone).

We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling.

Performance of a contract

When we are authorised by law to send you such communication without your consent and such communication is within the scope of our contractual relationship

Our legitimate interest in providing you with customised content

When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent

Your consent, as provided when you create your Gucci profile

You can always withdraw your consent at any time

Updating and supplementing or enriching your personal information

This includes conducting data cleansing and deduplication.

This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices.

Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.

Performance of a contract or compliance with a legal obligation

When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request. 

Any other situation will require your consent, as provided when you create your Gucci profile

You can always withdraw your consent with us at any time

Creating lookalike campaigns

Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you.

Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.

Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).

You can always withdraw your consent with us at any time.

 

Online advertisement

Presenting you with online advertisements that are “contextual”, “behavioural”, “interest- based” or “tailored”, including by using cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

You can always withdraw your consent with us at any time

 

 

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To send you non-marketing communications.

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

If you are a resident of the United States or Guam, please also see Specific information on text and instant messages for residents of the United States or Guam residents for more information about how and when we may use your phone number to send you messages.

     

Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.

We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Providing you with the services and information you requested. For example identity verification, password or username reset, etc.

Performance of a contract

Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc.

Performance of a contract or compliance with a legal obligation

(subject to the type of information and service we need to provide you)

Administering and managing your Gucci profile once you have requested us to create your Gucci profile.

Performance of a contract

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To conduct our business securely and protect our activities.

To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud.

   

We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties.

In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Implementing fraud prevention, detection and investigation measures to ensure physical security and cybersecurity and to safely deliver you products and services.

Subject to the type of information and service we provide you with;

Performance of a contract or compliance with a legal obligation

or our legitimate interests in protecting ourselves against fraud (when such interests is not overridden by your own interests or fundamental rights)

In accordance with applicable law, implementing compliance-related and privacy-related activities

Compliance with a legal obligation

or our legitimate interest (where applicable)

Where the processing is not prescribed by law but is a regulatory expectation (and such interests is not overridden by your own interests or fundamental rights)

In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases

Subject to the type of information we need to use:

Compliance with a legal obligation

or our legitimate interests in protecting our rights (when such interests is not overridden by your own interests or fundamental rights)

or the regular exercise of our rights in lawsuits or proceedings, where applicable in your country of residence

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To assess and better understand our business.

To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities

   

Certain activities which are required when conducting a business may involve the use of your personal information. This could include internal processes (such as finance control, accounting, stock management, production management, internal or external audit), certain legal obligations (for example, record-keeping), or analyses conducted in case of a merger or acquisition.

We may also conduct various business-related analytics & market research activities, which may require us to access or otherwise use some of your personal information, or to send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services and our business in general.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Performing activities relating to the sale or service contract you have concluded with us.

For example, accounting, stock management, keeping of records, etc.  

 

Subject to the activity and the type of information we need to use:

Performance of a contract or compliance with a legal obligation

 

Conducting business-related analytics & market research activities

Subject to the type of information we need to analyse:

Performance of a contract

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental rights.

Your consent, when you answer surveys or customer satisfaction questions.

You can always withdraw your consent with us at any time.

 

Sharing necessary information with actual or potential buyers as part of a business transfer

Our legitimate interest in disclosing information necessary to complete our business transactions

Sharing necessary information with auditors, law firms, similar corporate professional service providers and data analysis providers

Subject to the type of information we need to use:

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interests is not overridden by your own interests or fundamental rights)

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To optimise and manage our website and other means of communication.

We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies, your prior consent will always be required.

   

We may use some of your personal information to administer, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal basis:

Fixing operational problems such as pages crashing and software bugs

Subject to the type of information and service we need to analyse:

Performance of a contract in accordance with the applicable Terms of Use of our services

Your consent to cookies, when we use cookies or other online advertising technologies

You can always withdraw your consent at any time.

Or our legitimate interests when we use cookies or other online advertising technologies for which consent is not required under applicable law

When such interest is not overridden by your own interests or fundamental rights

Understanding how our means of communication are used and administer, optimise and improve them.

This can include auditing the downloading of personal information from the Website.

 

Subject to the type of information and service we need to analyse:

Performance of a contract in accordance with the applicable Terms of Use of our services

Your consent to cookies, when we use cookies or other online advertising technologies

You can always withdraw your consent at any time.

Or our legitimate interests to administer and improve our means of communication and other systems, in particular when using cookies or other online advertising technologies for which consent is not required under applicable law

When our legitimate interest is not overridden by your own interests or fundamental rights

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

B.    Specific information for Australian residents

Gucci will collect, hold, use and disclose your personal information for the following primary purposes. If you would like more information, you can contact us at privacy@gucci.com (or see How can you contact us?).

·       To provide you with the products and services you have purchased or otherwise requested

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

 

To provide you with the products and services you have requested, we will access, collect, store and use your personal information for invoicing, payment management and internal accounting.

Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management.

·       To manage your Gucci profile.

Once you have requested us to create your Gucci profile, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and thus it needs to be kept up to date for the best experience.

 

Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification data, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase. In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

·       To provide you with tailored customer service and assistance.

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service. 

For this purpose of providing you the Gucci experience, we will collect, store and use your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a potential customer profile.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.   

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your potential customer profile, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a potential customer profile to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your Gucci profile if you have created one or the potential customer profile we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.

In addition, the monitoring of our interaction (including via voice or video recording, with prior notice to you) enables us to improve the quality and safety of our services and to provide you with tailored answers.

·       To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly. Such communication can be global or local, and may include updates about our products and services, invitations to events, offers, surveys, etc.

Our communications will be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your data include some profiling activity.

 

When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com.

As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.

To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices. (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.

To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.

Personal information linked to your Gucci profile will enable us to create “lookalike campaigns”, allowing us to reach new people who are likely to be interested in our products because they are similar to you. We may conduct such lookalike campaigns through our website, social media or other communication means. When lookalike campaigns are conducted, before it is shared your personal information is hashed and turned into short fingerprints that are impossible to reverse.

Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual” (meaning they are shown according to the webpage you are browsing), or “behavioural” or “interest based” (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.

If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see “cookies or other online advertising technologies”. In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

·       To send you non-marketing communications.

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

   

Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.

We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.

·       To conduct our business securely and protect our activities.

To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud.

   

We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties.

In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions.

·       To assess and better understand our business.

To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities

   

Certain activities which are required when conducting a business may involve the use of your personal information. This could include internal processes (such as finance control, accounting, stock management, production management, internal or external audit), certain legal obligations (for example, record-keeping), or analyses conducted in case of a merger or acquisition.

We may also conduct various business-related analytics & market research activities, which may require us to access or otherwise use some of your personal information, or to send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services and our business in general.

·       To optimise and manage our website and other means of communication.

We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies, your prior consent will always be required.

   

We may use some of your personal information to administer, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.

Your personal information may be collected, used, held or disclosed for other purposes with your consent or where otherwise permitted by applicable legislation. 

C.    Specific information for residents of Qatar, Vietnam, Kuwait, Mexico, Chile or South Korea

Gucci will collect, hold, use and disclose your personal information for the following purposes. The processing of your personal information is in most cases justified on the legal bases set out in this section. When we require information from you for the below mentioned purposes, we generally request you to submit this to us voluntarily. If you choose not to provide certain personal information, you may not be able to benefit from some of our services for which the provision of such personal information is necessary.

 If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).

·       To provide you with the products and services you have purchased or otherwise requested

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

 

To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.

Certain specific information may be required to provide you with gift cards,  customization services, or when you reserve a product, request the repair of a product, or  purchase products or services by phone, or on our website or a marketplace. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management.

 

The purposes for which we process your personal information are as follows:

Providing you with the products and services you have purchased or otherwise requested either in our stores or online.

This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.)

For purchases made on our website, the contract is our Terms and Conditions of Sale.

The processing of your personal information is justified on the following legal basis:

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,.

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

 

·       To manage your Gucci profile.

Once you have requested us to create your Gucci profile, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and thus it needs to be kept up to date for the best experience.

 

Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification data, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase. In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining your Gucci profile once you have requested us to create it.

This could include data cleansing and deduplication.

The processing of your personal information is justified on the following legal basis:

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Our legitimate interest

Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions (and such legitimate interest is not overridden by your own interests or fundamental rights)

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To provide you with tailored customer service and assistance.

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service. 

For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a potential customer profile.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.   

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your potential customer profile , to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a potential customer profile to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your Gucci profile if you have created one or the potential customer profile we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or  when an order you have placed has been received in store, or to share with you any other information you have requested from us.

In addition, the monitoring of our interaction (including via voice or video recording, with prior notice to you) enables us to improve the quality and safety of our services and to provide you with tailored answers.

 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining your Gucci profile

This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.

 

The processing of your personal information is justified on the following legal basis:

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Vietnam

Kuwait, Mexico, Chile and South Korea

Our legitimate interest

Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions (and such legitimate interest is not overridden by your own interests or fundamental rights)

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or otherwise choose to enter into a contract or voluntarily share your information with us,

Your consent, as provided when you create your Gucci profile or otherwise choose to enter into a contract or voluntarily share your information with us,

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining a potential customer profile

This will be done if we are not able to identify you. We will supplement this potential customer profile with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.

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Vietnam

Kuwait, Mexico, Chile and South Korea

Our legitimate interest

When we are not able to identify you, to supplement a potential customer profile to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)

Your consent

As deemed obtained when you choose to enter into a contract or voluntarily share your information with us

Your consent

As deemed obtained when you choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

Inbound interaction – Providing you with the products, services or information you may request when you contact us

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us..

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:

Outbound interaction - Contacting you directly in connection with the products, services and information you have requested

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Vietnam

Kuwait, Mexico, Chile and South Korea

Our legitimate interest

To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interests is not overridden by your own interests or fundamental rights)

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:

Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers.

This monitoring could be implemented during both inbound and outbound interactions.

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Subject to the type of information we collect:

Our legitimate interest

When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights)

Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online advertising technologies

Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online advertising technologies

Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online advertising technologies

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly. Such communication can be global or local, and may include updates about our products and services, invitations to events, offers, surveys, etc.

Our communications will be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information include some profiling activity.

 

When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com.

As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.

To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices. (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.

To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.

Personal information linked to your Gucci profile will enable us to create “lookalike campaigns”, allowing us to reach new people who are likely to be interested in our products because they are similar to you. We may conduct such lookalike campaigns through our website, social media or other communication means. When lookalike campaigns are conducted, before it is shared your personal information is hashed and turned into short fingerprints that are impossible to reverse.

Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual" (meaning they are shown according to the webpage you are browsing), or “behavioural" or “interest based" (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.

If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see "cookies or other online advertising technologies". In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.

 

 

The purposes for which we process your personal information are as follows:

Sending or presenting you with tailored communication

This includes communication such as updates about our products and services, invitations to events, offers, surveys.

When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone).

We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling.

The processing of your personal information is justified by the following legal basis:

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Our legitimate interest in providing you with customised content

When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent

Your consent, as provided when you create your Gucci profile

Your consent, as provided when you create your Gucci profile.

Your consent, as provided when you create your Gucci profile.

The purposes for which we process your personal information are as follows:

Updating and supplementing or enriching your personal information

This includes conducting data cleansing and deduplication.

This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices.

Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.

The processing of your personal information is justified by the following legal basis:

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Or compliance with a legal obligation

When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request.

 

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, and such update relates to the administration and management of your Gucci profile

Or compliance with a legal obligation

When taking actions following a rectification or erasure request.

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Compliance with a legal obligation

When taking actions following a rectification or erasure request.

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

The purposes for which we process your personal information are as follows:

Creating lookalike campaigns

Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you.

Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours.

The processing of your personal information is justified by the following legal basis:

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).

Your consent, when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).

Your consent, when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication).

The purposes for which we process your personal information are as follows:

Online advertisement

Presenting you with online advertisements that are “contextual", “behavioural", “interest- based" or “tailored”, including by using cookies or other online advertising technologies

The processing of your personal information is justified by the following legal basis:

Qatar

Vietnam

Kuwait, Mexico, Chile and South Korea

Your consent to cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To send you non-marketing communications.

Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

   

Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.

We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.

 

The purposes for which we process your personal information are as follows:

Providing you with the services and information you requested. For example identity verification, password or username reset, etc.

 

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Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc.

The processing of your personal information is justified by the following legal basis:

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Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Or compliance with a legal obligation

(subject to the type of information and service we need to provide you)

Subject to the type of information and service we need to provide you:

Compliance with a legal obligation,

Or performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online,

Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Subject to the type of information and service we need to provide you:

Compliance with a legal obligation

 

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

Administering and managing your Gucci profile once you have requested us to create your Gucci profile.

The processing of your personal information is justified by the following legal basis:

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Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

 

 

·       To conduct our business securely and protect our activities.

To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud.

   

We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties.

In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions.

 

The purposes for which we process your personal information are as follows:

Implementing fraud prevention, detection and investigation measures to ensure physical security and cybersecurity and to safely deliver you products and services.

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Compliance with a legal obligation

or our legitimate interests in protecting ourselves against fraud, preventing criminal activity or collecting relevant information thereon or initiating an investigation thereof, and collecting information necessary for the investigation of any criminal activity, based on an official request from the investigating authorities (when such interests is not overridden by your own interests or fundamental rights)

Subject to the type of information and service we provide you with:

Compliance with a legal obligation,

or performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Subject to the type of information and service we provide you with:

Compliance with a legal obligation

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

In accordance with applicable law, implementing compliance-related and privacy-related activities

The processing of your personal information is justified by the following legal basis:

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Compliance with a legal obligation

or our legitimate interest

Where the processing is not prescribed by law but is a regulatory expectation (and such interests is not overridden by your own interests or fundamental rights)

Compliance with a legal obligation

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases

The processing of your personal information is justified by the following legal basis:

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Subject to the type of information we need to use:

Compliance with a legal obligation

or our legitimate interests in protecting our rights (when such interests is not overridden by your own interests or fundamental rights)

Subject to the activity and the type of information we need to use:

Compliance with a legal obligation

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Subject to the activity and the type of information we need to use:

Compliance with a legal obligation

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

·       To assess and better understand our business.

To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).

In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities

   

Certain activities which are required when conducting a business may involve the use of your personal information. This could include internal processes (such as finance control, accounting, stock management, production management, internal or external audit), certain legal obligations (for example, record-keeping), or analyses conducted in case of a merger or acquisition.

We may also conduct various business-related analytics & market research activities, which may require us to access or otherwise use some of your personal information, or to send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services and our business in general.

 

The purposes for which we process your personal information are as follows:

Performing activities relating to the sale or service contract you have concluded with us.

For example, accounting, stock management, keeping of records, etc.  

 

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Subject to the activity and the type of information we need to use:

Compliance with a legal obligation

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us.

Subject to the activity and the type of information we need to use:

Compliance with a legal obligation,

or performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online,

Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Subject to the activity and the type of information we need to use:

Compliance with a legal obligation,

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

Conducting business-related analytics & market research activities

The processing of your personal information is justified by the following legal basis:

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Subject to the type of information we need to analyse:

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental rights.

Your consent, when you answer surveys or customer satisfaction questions.

 

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

Sharing necessary information with actual or potential buyers as part of a business transfer

The processing of your personal information is justified by the following legal basis:

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Our legitimate interest in disclosing information necessary to complete our business transactions

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

The purposes for which we process your personal information are as follows:

Sharing necessary information with auditors, law firms and similar corporate professional service providers, data analysis providers

The processing of your personal information is justified by the following legal basis:

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Subject to the type of information we need to use:

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interests is not overridden by your own interests or fundamental rights)

Subject to the type of information we need to use:

Compliance with a legal obligation,

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

Subject to the type of information we need to use:

Compliance with a legal obligation,

Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)

 

·       To optimise and manage our website and other means of communication.

We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies, your prior consent will always be required.

   

We may use some of your personal information to administer, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.

 

The purposes for which we process your personal information are as follows:

Fixing operational problems such as pages crashing and software bugs

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Subject to the type of information and service we need to analyse:

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Or your consent to cookies, when we use cookies or other online advertising technologies

Or our legitimate interests when we use cookies or other online advertising technologies for which consent is not required under applicable law

When such interest is not overridden by your own interests or fundamental rights

Subject to the type of information and service we need to analyse:

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Or your consent to cookies, when we use cookies or other online advertising technologies

 

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Or your consent to cookies, when we use cookies or other online advertising technologies

 

The purposes for which we process your personal information are as follows:

Understanding how our means of communication are used and administer, optimise and improve them.

This can include auditing the downloading of personal information from the Website.

 

The processing of your personal information is justified by the following legal basis:

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Subject to the type of information and service we need to analyse:

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Your consent when we use cookies or other online advertising technologies

Or our legitimate interests to administer and improve our means of communication and other systems, in particular when using cookies or other online advertising technologies for which consent is not required under applicable law

When our legitimate interest is not overridden by your own interests or fundamental rights

Performance of a contract

When you provided us with your personal information in relation to an online purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Or your consent to cookies, when we use cookies or other online advertising technologies

Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,

Or your consent to cookies, when we use cookies or other online advertising technologies

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?)


 

4.    WHAT PERSONAL INFORMATION DO WE COLLECT?

When you interact with us or our approved partners, you may provide us with the following categories of personal information (that may include sensitive information in accordance with applicable legislation).

A.    Identifiers & Gucci profile information

This set of personal information enables us to identify you, manage your Gucci profile, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content on the ground of the legal bases set out in this privacy policy.

 

The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.

It could include, when your applicable privacy legislation allows us to collect such personal information, your first name, last name, pseudonym, signature, email address, postal address, date of birth, place of birth, login name, phone number, unique personal identifier, customer number, online identifier, social media accounts (and related information collected through social log-in), gender, country of residence, lifestyle/interests, Internet Protocol (IP) address, account name, social security number, state identification card, driver’s license number, passport number, nationality, or other similar identifiers, physical characteristics or description (for example characteristics such as your size where relevant to the products and services we would offer you), and certain personal financial information. We will take steps to minimise information that is collected to what is necessary in relation to the purposes for which it is processed.

In some countries, some personal information could be considered sensitive, special or protected. We will collect and use such information only where no other option is available, and always comply with the applicable privacy legislation to collect, protect and use safely your personal information (in particular, by seeking your consent where required).

If you are an employee of a Kering entity, we may process certain information regarding your employment, and we invite you to refer to the employee privacy policy that has been made available to you.

B.    Transaction information & commercial information (including audio)

This set of personal information enables us to provide you with the products and services you have requested, manage your Gucci profile, provide you with relevant customer service and assistance, secure our communications and to manage and better understand our business. 

  

The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.

It could include personal information on the products and services you purchase, obtain or consider, their price, size, collection, when the product was bought, if it was returned, product defects, comments you made on the product or the service we have provided to you, purchasing and consumer histories or trends, etc. This could also include personal financial information relating to how you paid for your products or your bank details when you request a refund, or audio recordings (and their transcript) when you contact our customer service. We will take steps to minimise information that is collected to what is necessary in relation to the purposes for which it is processed.

Some personal information will be linked to your Gucci profile when you identify yourself in the stores, through customer services or on our website. In addition, when contacting our customer service, we may record your conversation with prior notice to you.

Under certain applicable privacy legislation, particular transaction and commercial details are considered sensitive. We will collect, store and use such personal information with the highest level of care in accordance with the applicable legislation and with your consent where required.

C.    Personal life information and inferences

This set of personal information enables us to always offer you the optimum service by understanding you better. We use it to manage your Gucci profile, provide you with relevant customer service and assistance and also, in certain circumstances, to contact you for example by sending you relevant information, updates and tailored marketing content.

  

The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.

It could include your preferences regarding fashion events, how you have used certain products, food allergies when you explicitly choose to share this information with us, personal information regarding your family (if you have obtained their consent to share such information with us, where this is required by applicable law), your life habits, how you use our website or third-party websites such as social media, your answers to our surveys or any other personal information we may collect when it is directly or indirectly linked to you. We may draw inferences from any of the information identified above to create a profile about you, reflecting your preferences, characteristics, trends, predispositions, aptitudes and attitudes.

Under certain applicable privacy legislation, some personal life information is considered sensitive. In this context, we will collect, store and use such personal information only where no other option is available and with the highest level of care in compliance with the applicable privacy legislation (including with your consent where required).

D.    User-generated content

This set of personal information enables you to provide us with personal information relating to you or to third parties. In certain circumstances it enables us to contact you.

   

The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.

It could include pictures of you or other individuals, or any other type of content such as texts, feedbacks, opinions, personal information regarding other individuals you may provide us with (for example when participating in a contest or sharing personal information with our sales associates or through social media), “tagging” or “liking” our social media page or any content published by us, or any personal information you may provide in the public domain. You may remove such content at any time if you no longer want us to use it.

You shall avoid sharing third-party personal information through such means or you should ensure that they have given prior authorisation to such sharing.

E.     Technical, electronic & localisation information

This set of personal information enables better delivery of the service you expect from us.

It could include personal information related to your interactions with us and allows us to manage your Gucci profile, provide relevant customer service and tailored marketing content, establish communications and conduct our business securely, assess and better understand our business, and optimise and manage our website and other means of communication.

    

The list below is provided to give you an overview of the type of information we may collect. However, the collection of this information is not systematic: only the information necessary to fulfill each purpose will be collected and used.

This could happen in a store (e.g.  when a purchase is made in a specific store and then linked to a Gucci profile), or when contacting our customer services (why do you contact us? what means have you used?) or when using our website (do you use tablets, phones, computers? what use are you making of our website?).

Some personal information will be shared with us automatically from the device or the service provider you are using (e.g. social media). We can collect personal information shared by your device such as your IP address, device type, unique device identification numbers (device identifier), browser type, time zone settings, broad geographic location (e.g. country or city-level location); online activity (such as your internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements) and other technical personal information or personal information shared by the service provider. Such service providers have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.

In addition, we may be able to collect personal information on how you have interacted with us, including certain personal navigation information (including the pages accessed and links clicked, bugs and errors, browsing patterns) and your preferences (such as your language preference).

Some of this personal information may be collected using cookies or other online advertising technologies.

F.     Additional information for Californian residents   

o   Characteristics of classes protected under federal or California law

We will always try to avoid collecting and using the information in the list below. However, this may occur in cases where no other option is available. In this event, we will take steps to minimise the data collected, use the highest level of care and always comply with the applicable privacy legislation (in particular, by seeking for your consent where required).

It could include familial status, disability, sex, national origin, religion, color, race, sexual orientation, gender identity and gender expression, marital status, veteran status, medical condition, ancestry, source of income, age, or genetic information.

o   Categories of information collected over the past 12 months.

Please note that the categories mentioned in this section What personal information do we collect? also represent the categories of personal information that we have collected over the past 12 months.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

What are your rights regarding your personal information?


 

5.    WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

When you interact with us, either online or in person, you may share with us your personal information when:

A.     You buy a product or subscribe to a service;

B.     You create a Gucci profile, join our loyalty scheme, participate in a contest, join a reward program or link your social media account to your Gucci profile;

C.    You subscribe to our newsletter;

D.    You interact with us or seek advice and share personal information through our websites, our social media pages, our sales associates in a store, at a trade show, at events or through our customer services;

E.     You use your device to browse activity across different websites:

F.     A personal shopper, or any other agent acting on your behalf interacts with us in particular to buy a product or subscribe to a service for you;

G.    Your information is shared with us by our approved partners, with your prior consent where required.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources?

How do we collect your personal information?

What are your rights regarding your personal information?


 

6.    HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We mainly obtain information directly from you and process them by automated means when you interact with us. When you interact with us, either online or in person, we collect your personal information through:

A.    Our sales associates (in stores) or our customer services (for example by phone or chat) when you share personal information with us;

B.    Our websites or our applications, whether you are registered or not, by completing surveys, registration processes or forms. We may also use cookies or other online advertising technologies for this purpose;

C.    Any means we make available to you - for example, when you buy a product, we may collect certain personal information relating to your payment such as the purchase price and date and product reference (we do not keep any of your personal banking information for longer than necessary to complete the transaction);

D.    From third-party sources such as social media.

     

More broadly, we collect your personal information through any means you may use to interact with our sales associates, whether in our stores or through our customer services via phone, email, chat or text message. Our sales associates or customer services may use various means to collect your personal information during or after the interaction.

In addition, we may obtain personal information from services provided by other companies to update or supplement your personal information, for example when you link your social media profile with your Gucci profile. These companies have their own privacy and cookies policies in place, so remember that the personal information you give them will be subject to their rules and not ours.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources?

What are your rights regarding your personal information?

Who are our third-party sources?


 

7.    WHO ARE OUR THIRD-PARTY SOURCES?

We mainly obtain information directly from you. From time to time, we may also obtain information on you from third-party sources.

We will only gather such information when the third parties either have obtained your consent or are otherwise legally allowed to share such information. In certain limited circumstances, some third parties may be required to disclose your personal information to us.

For more information on our sharing of information with these third-party sources, please refer to the section With whom do we share your personal information?

Our third-party source categories could include:

A.     Our retailers and distributors, as they can collect your personal information when you interact with them;

B.     Our affiliates and subsidiaries;

C.    Our event partners, as you can share certain personal information when you interact with them;

D.    Social media in accordance with their own privacy policies;

E.     Our technology partners and market research organisations;

F.     Our business and approved partners;

G.    Vendors who provide services on our behalf;

H.    From your devices, such as when you visit our websites;

I.      Your family or friends, such as when they provide us with your contact information, so we can send information that may interest you;

J.     Online advertising companies;

K.     Consumer reporting agencies;

L.     Consumer data resellers (for example, in connection with online advertising);

M.    Enforcement or judicial authorities or any other public authority; and

N.    Government entities.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Who collects & uses your personal information?

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources?

What are your rights regarding your personal information?

With whom do we share your personal information?

8.    SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?

You may not always be required to provide us with the personal information that we are asking you for: any personal information that is required is clearly marked as mandatory.

When you do not wish to share certain personal information with us, you may simply not provide it to us, or opt-out of the processing of your personal information when this option is offered to you.

However, if you choose not to provide certain personal information, you may not be able to benefit from some of our services for which the provision of such personal information is necessary.  

We may ask you to provide us with personal information to meet certain legal requirements. In such cases, we will notify you in due time and advise you as to whether your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Want to know more? You may be interested in the following sections of our Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

How do we collect your personal information?

What are your rights regarding your personal information?

9.    FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

Our general approach is to retain your personal information only for as long as it is needed.

A.    When you have a Gucci profile, a potential customer profile or subscribe to our newsletters, we generally retain your personal information for 5 years from the last interaction you initiated with us.

B.    When you interact with our customer services, we generally retain the recordings of the calls for 45 days (unless a longer retention period is required by law), and the other personal information you have shared with us (including personal information shared by mail, chat or text message or when our interaction is transcribed) for 5 years from the last interaction you initiated with us.

C.    When we use cookies or other online advertising technologies, your consent shall only be valid for a maximum period of 13 months. 

We may retain personal information for a shorter or longer time, for instance, where we are obliged to do so in accordance with relevant legal, tax and accounting requirements.

  

Last interaction shall be defined as the last contact you initiated which is traceable by our systems or by a sales associate. Last contact could be the last time a call, sales email, or meeting was proposed to you and to which you responded favorably. For instance, clicking on a link included in an email (except for a link to unsubscribe from receiving marketing content), having a chat on our website or attending an appointment in one of our stores are considered a last contact. Conversely, opening an email or visiting our website without logging in would not qualify as last contact.

Before deleting your personal information from your Gucci or potential customer profile, we will contact you to inform you of such deletion and you may ask us to keep your personal information. By not answering you agree to the deletion of any personal information that we are not legally obliged to keep for longer in accordance with legal, tax and accounting requirements.

We will destroy your personal information without delay once it is no longer necessary (e.g., if the purposes of collection/use of the personal information have been accomplished, if the statutory retention period expires) in a way that prevents such personal information from being restored or recovered. If printed on paper, the personal information will be destroyed by shredding, incinerating, or some other similar method and, if saved in electronic form, the personal information will be destroyed by technical methods which ensure that the personal information cannot be restored or recovered thereafter.

In specific circumstances we may also retain your personal information for longer according to the applicable statute of limitations so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

Additional information for South Korean residents:    

We may retain certain personal information in accordance with the following legal requirements:

o   Records on contracts and withdrawal of subscriptions: 5 years (as required under the Act on Consumer Protection in Electronic Commerce Transactions)

o   Records on consumer complaints and processing of disputes: 3 years (as required under the Act on Consumer Protection in Electronic Commerce Transactions)

o   Records of log-ins: 3 months (as required under the Protection of Communications Secrets Act)

 

Want to know more? You may be interested in the following sections of our Privacy Policy

Why do we collect your personal information?

What personal information do we collect?

What are your rights regarding your personal information?

10. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We, Gucci, are strongly committed to keeping your personal information safe.

To do so, we design our services with your safety in mind. Within our group, we have dedicated teams managing and ensuring the security and privacy of your personal information. We have adopted specific technical and organisational security measures to protect personal information against accidental or unlawful destruction, accidental loss, alteration, unauthorised disclosure or access.

For example, whenever personal information is passed between your device and our servers, we ensure that it is encrypted using Secure Sockets Layer (SSL) and/or other security methods. We implement Hyper Text Transfer Protocol over Secure Socket Layer (HTTPS) in order to protect your connection to our website. All your personal information is stored on secured servers.

We have also established a specialised personal information security management system. For example, we strictly control the scope of authorisation of our employees who have access to the personal information that we collect and process. We regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorised access and use.

We conduct security and privacy protection training courses and tests on a regular basis to enhance our employees awareness of the importance of protecting personal information. We take commercially reasonable steps to make sure that our business partners and third-party service providers are able to protect your personal information. Our employees and those of our business partners and third-party service providers who have access to your personal information are subject to enforceable contractual obligations of confidentiality and specific contractual privacy provisions.

In the event of a security incident resulting in any breach of personal information, as qualified by law, we have an emergency response plan in place to prevent the expansion of such security incidents. In addition, we will report such personal information breach to the relevant supervisory authority as required by applicable law,and inform you via an appropriate channel as and where required by applicable law.

Please also note that in order to keep your personal information secure, we may from time to time, have to reset your password.

However, you should be aware that no service can be completely secure, and you play a key role in keeping your personal information safe. For the best possible protection of your personal information outside the limits of our control, your devices should be protected (e.g. by updated antivirus software) and your internet service providers should take appropriate measures for the security of personal information transmission over the network (e.g. with firewalls and anti-spam filtering). You accept the inherent security implications of interacting over the Internet and will not hold us or our partners responsible for any security incident or breach of personal information unless it is due to our negligence.

If you have any concerns that your personal information has been put at risk, for example if someone could have found out your password, please contact us as soon as possible.

Want to know more? You may be interested in the following sections of our Privacy Policy:

Where do we store your personal information?

What are your rights regarding your personal information?

11. WHERE DO WE STORE YOUR PERSONAL INFORMATION?

We operate globally and may transfer your personal information to other companies within Kering or to approved partners in locations around the world. We want you to have the best service and customer experience, whether online or in person all over the world. For this purpose, we may have to share your personal information outside the country where you have first shared it with us. When we do so, it will always be for the purposes described in this privacy policy and where we are satisfied with the levels of protection and security implemented in compliance with applicable privacy legislation. This sharing of your personal information is necessary to enable us to perform the contracts we have with you or take steps at your request, prior to entering into a contract, in order to offer you a global customer experience.

In most cases, the personal information we collect from you will be stored in servers located in the European Union or Switzerland. However, this may vary depending on the country in which the information is collected or applicable legislation. For more information about the location where your personal information is stored, you can contact us at privacy@gucci.com (or see How can you contact us?)

  

Personal information we collect from you in the People’s Republic of China will be stored in servers located in People’s Republic of China, European Union and Switzerland.

[Personal information we collect from you in the Russian Federation will be stored in servers located in the Russian Federation, and may be transferred outside the Russian Federation in compliance with applicable legislation].

You should be aware that personal information stored outside the country where it was collected may be available to government authorities of the countries where it is stored, under applicable data disclosure laws of those countries.

We want to ensure that your personal information is always safely used and available to you, wherever you want to access it and for whatever reason you wish to use it.

When we share, use or transfer personal information in particular from the European Union, we use standard contractual clauses approved by the European Commission, or put in place other measures under applicable privacy legislation, to ensure that such transfer provides adequate safeguards. You can contact us at privacy@gucci.com (or see How can you contact us?) for more information about these safeguards including how to obtain copies of this information.

Want to know more? You may be interested in the following sections of our Privacy Policy:

What personal information do we collect?

How do we protect your personal information?</